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Sean de Hoon and Nicolas Arrive

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Sean de Hoon and Nicolas Arrive
MMM and Experiments: The new paradigm to measure marketing effectiveness
28 April 2022 • Sean de Hoon Head of Enablement, Annalect Netherlands, and Nicolas Arrive, Measurement Lead at Meta, discuss maintaining rigour in measuring advertising effectiveness while moving on from using cookies and device IDs, and the importance of experiments.
About Sean de Hoon and Nicolas Arrive

Sean de Hoon is Head of Enablement at Annalect Netherlands. Nicolas Arrive is Measurement Lead at Meta.